首次出版：最新修订：March 2009交付方式：特快专递(2-3天送达)
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1.INTRODUCTIONTOMOBILEFINANCIALSERVICES
MobilePaymentsandMobileBanking
·U.S.MobileMarketandMobileFinancialServices
·ServiceDeliveryOptionsforMobileFinancialServices
·MarketSegmentationforMobileFinancialServices
·ExistingandEmergingMobilePaymentsScenarios
·ExistingandEmergingMobileBankingScenarios
·KeyFindingsandConclusions
2.MARKETDYNAMICSFORTHEU.S.MOBILEFINANCIALSERVICESMARKETS
IndustryChallengesandMarketDrivers
·IndustryChallenges
·MarketDrivers
3.U.S.MOBILEPAYMENTSMARKETS
MobilePaymentsServices
·OverviewofMobilePayments
·ABriefNoteonM-commerceImplementationApproaches
·ABriefDiscussionofLegalandComplianceIssues
·ValueChainAnalysis&BusinessModels
·KeyObservationsandMarketForecasts
4.U.S.MOBILEBANKINGMARKETS
MobileBankingServices
·MobileBanking
·MobileBankingPlatformImplementation
·ImplementationStrategiesandApproaches
·SecurityStandardsandExpectationsofFinancialInstitutions
·ValueChainAnalysisandBusinessModels
·KeyObservationsandMarketForecasts
5.KEYINDUSTRYPARTICIPANTS
BillingRevolution
·BillingRevolutionCompanyProfile
CardinalCommerceCorporation
·CardinalCommerceCorporationCompanyProfile
ClairMail
·ClairMailCompanyProfile
DanalInc.
·DanalInc.CompanyProfile
Digby
·DigbyCompanyProfile
FirethornMobile
·FirethornMobileCompanyProfile
mFoundry
·mFoundryCompanyProfile
MobiliansInternational
·MobiliansInternationalCompanyProfile
Mocapay
·MocapayCompanyProfile
MonitiseAmericas
·MonitiseAmericasCompanyProfile
mPoriaInc.
·mPoriaCompanyProfile
MobileShift
·MobileShiftCompanyProfile
mShopper
·mShopperCompanyProfile
With more than 3 billion mobile subscribers worldwide, mobile phones present an unprecedented opportunity to offer a wide range of personalized financial services to a large percentage of the world' s population. For example, mobile devices have emerged as a viable fourth channel for facilitating convenient and safe commerce (after retail, direct mailers and the Internet). They are also increasingly being used to offer mobile banking services using the messaging, mobile Internet (also referred to as WAP) or a rich client based approach.
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