Chapter1

ExecutiveSummary

Overview1-1

Introduction1-1

ProductSegmentation1-1

NavigationMarket1-1

SafetyandSecurityMarket1-2

InfotainmentandProductivityMarket1-2

KeyIndustryChallenges1-2

MarketAnalysis1-2

MarketDrivers1-2

NavigationMarket1-2

SafetyandSecurityMarket1-2

InfotainmentandProductivityMarket1-3

MarketRestraints1-3

ChineseNavigationMarket1-3

SafetyandSecurityMarket1-3

ChineseInfotainmentandProductivityMarket1-3

DemandAnalysis1-3

DemandTrends1-3

CompetitiveAnalysis1-3

StrategicRecommendations1-4

StrategicRecommendationsfortheChineseTelematicsandInfotainmentMarket1-4

Chapter2

ChineseTelematicsandInfotainmentMarket

Introduction2-1

MarketOverview2-1

KeyDefinitionsandAssumptions2-3

KeyDefinitions2-3

PassengerVehicleSegments2-3

KeyAssumptions2-4

KeyTerms2-4

IndustryOverview2-4

IndustryStructure2-4

IndustryChallenges2-5

IncreasingBusinessDevelopmentinRuralAreas2-6

UnstructuredMarketHurtbyLow-costandLow-qualityProducts2-6

HighSystemPrices2-7

TelematicsandInfotainmentSystemisnotyetanIn-carNecessity2-7

LackofConsumersAwareness2-7

MarketAnalysis2-7

MarketDrivers2-7

NavigationMarket2-7

HighVehicleOccupancyRate2-8

HighMovementofNavigationSystemsintheMarket2-8

HostingWorld-classEvents2-8

IncreaseinDisposableIncomeEncouragesSpending2-8

SafetyandSecurityMarket2-9

ComplicatedInsuranceClaimingProcess2-9

InfotainmentandProductivityMarket2-9

MobilePhoneUsageisProhibitedWhileDriving2-9

MarketRestraints2-9

NavigationMarket2-9

TechnicalSkillsWithheldbyForeignInvestors2-10

VastGeographicalArea2-10

SafetyandSecurityMarket2-10

Short-termProfitLeadstoUnstructuredMarket2-10

InfotainmentandProductivityMarket2-11

LackofSafetyAwarenessandPromotion2-11

RevenueAnalysis2-11

UnitShipmentandRevenueForecasts2-11

NavigationMarket2-11

SafetyandSecurityMarket2-13

InfotainmentandProductivityMarket2-14

DemandAnalysis2-16

DemandTrends2-16

PricingAnalysis2-16

PricingTrends2-16

CompetitiveAnalysis2-17

MarketShareandCompetitiveAnalysis2-17

StrategicRecommendations2-18

StrategicRecommendationsfortheChineseTelematicsandInfortainmentMarket2-18

ExploreLocalOpportunitieswithInnovations2-18

RaiseConsumersAwareness2-18

GovernmentalSupport2-18

AfterSalesServices2-19

ConstantUpgradingofNavigationSoftwareandGeographicalInformation2-19

Chapter3

ChineseNavigationMarket

Introduction3-1

MarketOverviewandDefinitions3-1

ChallengesFacingtheChineseNavigationIndustry3-2

RapidGrowthinRoadInfrastructureDevelopment3-2

Government'sRoleintheNavigationMarket3-2

ChineseNavigationSystemMarket3-2

MarketOverviewandDefinitions3-2

MarketEngineeringMeasurementAnalysis3-3

MarketDrivers3-5

HighVehicleOccupancyRate3-5

CarProductionandSalesGrowth3-5

MarketRestraints3-5

LackofConsumersAwareness3-6

DigitalMapDevelopmentisLaggingBehind3-6

HighOECost3-6

RevenueAnalysisandForecasts3-7

OENavigationSystemMarket3-7

PortableNavigationDeviceMarket3-9

PersonalNavigationDeviceMarket3-11

DemandAnalysisandForecasts3-13

OENavigationSystemMarket3-13

PortableNavigationDeviceMarket3-13

PersonalNavigationDeviceMarket3-13

PricingTrends3-14

OENavigationSystemMarket3-14

PortableNavigationDeviceMarket3-15

PersonalNavigationDeviceMarket3-17

CompetitiveAnalysis3-18

OENavigationSystemMarket3-18

DensoCorporation3-20

ShenzhenHangshengElectronicsCo.，Ltd3-20

PortableNavigationDeviceMarket3-20

ChineseNavigationSoftwareMarket3-22

MarketOverviewandDefinitions3-22

MarketDriver3-22

HighlyManeuveredbytheNavigationSystemMarket3-23

MarketRestraints3-23

PiratedSoftwareandDigitalMaps3-23

TechnicalSkillwithheldbyForeignInvestors3-23

DemandAnalysis3-24

MarketShareandCompetitorsAnalysis3-24

IntelligentTransportationSystemMarket3-25

MarketOverviewandDefinitions3-25

TrafficMessageChannel(TMC)3-27

VehicleInformationandCommunicationSystems(VICS)3-28

MarketDrivers3-28

EliminateTrafficCongestion，MinimizeTrafficIncidents，andImproveRoadConditions3-29

ChinaisHostingAFewDifferentGlobalActivities3-29

MarketRestraints3-29

VastGeographicalArea3-30

LowConsumerAwareness3-30

GovernmentBeingIndecisiveAboutTheITSFormat3-30

DemandAnalysis3-30

CaseStudy3-31

DemonstratingaPlatformforDYNAmicTrafficInformationServicesfortheBeijingDYNASTY3-31

KeyParticipantsinDYNASTY3-32

ERTICOCoordinator3-32

Partners3-32

DYNASTYDemonstration3-34

TheOutcomesandtheFuture3-35

Chapter4

ChineseSafetyandSecurityMarket

Introduction4-1

MarketOverviewandDefinitions4-1

RoadsideAssistanceMarket4-1

VehicleTrackingMarket4-2

MarketEngineeringMeasurementAnalysis4-2

MarketDrivers4-4

TheVehicleTrackingSystemsareTargetingattheAftermarket4-4

ComplicatedInsuranceClaimProcess4-4

MarketRestraints4-4

NoGovernmentMandateonIn-carSafetyandSecuritySystem4-5

Low-costandLow-qualityProductsintheMarket4-5

Short-termProfitCausedUnstructuredMarket4-5

UnitShipmentandRevenueForecasts4-6

VehicleTrackingMarket4-6

DemandAnalysis4-7

PricingTrends4-8

TheVehicleTrackingMarket4-8

CompetitiveAnalysis4-10

CompanyProfiles4-10

BeijingGPSTechCo.，Ltd4-10

ShenzhenSEGScientificNavigationsCo.，Ltd4-11

ShenzhenMaxwellTechnologyLtd4-11

ShenzhenHuaqiangInformationIndustryCo.，Ltd4-11

Chapter5

ChineseInfotainmentandProductivityMarket

Introduction5-1

MarketOverviewandDefinitions5-1

TelephonyMarket5-1

RearSeatEntertainmentSystemMarket5-2

ProductivityMarket5-2

MarketEngineeringMeasurementAnalysis5-3

MarketDrivers5-4

MobileUsageisProhibitedWhileDriving5-4

MinimizeIn-carTimeWastage5-4

MinimizeBack-seatBoredom5-5

MarketRestraints5-5

LackofSafetyAwarenessandPromotion5-5

LackofAwarenessandPriceSensitivity5-5

UnitShipmentandRevenueForecasts5-6

TelephonyMarket5-6

RearSeatEntertainmentSystemMarket5-9

DemandAnalysis5-11

PricingTrends5-12

TelephonyMarket5-12

RearSeatEntertainmentSystemMarket5-15

CompetitiveAnalysis5-16

Chapter6

DatabaseofKeyIndustryParticipants

AutomotiveManufacturersandAssembly6-1

ListofCompanies6-1

ChineseTelematicsandInfotainmentMarketParticipantsandManufacturers6-2

ListofCompanies6-2

IndustryOrganization6-4

ListofCompanies6-4